The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) is “an enlightenment organisation committed to finding innovative practical solutions to today’s social challenges”. The RSA orgnizes various public events. Videos, animation and short films of these inspiring talks are published at the website. Such as the talk by Michael Pollan “Food Rules for Healthy People and Plan“. Of this talk a very nice, awarded winning, short animated film has been made by Marija Jacimovic and Benoit Detalle: