75th Anniversary: 33) “Together” and a rural sociology research agenda

“And we will, together, be.”

No, this is not a mantra from a self-help book for success or therapeutic healing but rather the final sentence in Ece Temelkuran’s new book Together, 10 choices for a better now. The book is a collection of ideas woven into stories that help to think new ways of relating to each other. The book invites the reader to think beyond the individualizing millstones of neoliberalism, which divides by reducing us to a-social transactional entities, and beyond those of the populist right, whose parochial cultural pride separates us into belligerent communities. Spinning and weaving moments and experiences of many kinds, novelist and commentator Ece Temelkuran presents 10 threads through which we can start doing and thinking another future in the here and now. Food for thought for rural sociologists.  

The opening of the book recalls the phrase attributed to Frederic James, that it is easier to imagine the end of the world than to imagine a political alternative for the economic and political system causing the world to end. This is what Temelkuran refers to as the magical ability of a status quo to make people believe that if the political and economic system we live in collapses, everything else will collapse with it. Around us we find mesmerizing experts who warn us like fearful ancient sailors that if we dare to sail into uncharted waters, we will fall off the edge of the world, notes Temelkuran. The “build back better” calls for post-pandemic times seem to confirm this atrophied imagination, that there is simply no alternative to the current economic and political system.  

Fast backward. When, in 2001, George W. Bush called Americans to get over the 9/11 trauma, he found no better words than ‘go back shopping’, as Zygmunt Bauman reminded us. Consumption is the medicine. Today, no one has to tell us to go shopping, as the smart and less smart lock-downs are experienced first and foremost as a restriction of our ability to consume, now defined as the primary, sometimes only pillar of ‘freedom’. As the fullness of life has morphed into taking our fill of enjoyment and entertainment we queue to be allowed into Zara, Primark, or Footlocker, performing the entry rituals at disinfection stations. We do not even have to feel the guilt of collaboration with the dictates of consumerism since it has now become our very duty to consume with a larger mission: to save the economy through our marketplace activities and, in so doing, bail out the sinking ship of capitalism.

Ece Temelkuran’s sharp contextual sketch forms the starting point for series of key questions. Can we reshape our existence to survive a world that has transformed itself into a corporation? Can we imagine an economic policy beyond private property, one that renders the accumulation of capital both illegal and immoral? Can we learn to see the world again from an ethical perspective instead of a consumerist one? Yes, we can, she argues; we can reinvent ourselves and the world through even the smallest things, and not just to tranquilize our discomfort. All the small things we are actually already doing in which we address precarity and vulnerability can determine our future. Yet, the reader of this book should expect no recipes or prescriptions. Together offers leads, ideas from which we can start to further explore and give words to new possibilities and other futures.

One such lead is dignity, something our economic and political system not only does not value but also cannot come to terms with since, Temelkuran explains, it has no idea of the good. Another lead is enough, a term that she borrows from the novelist Kurt Vonnegut and which invalidates the contemporary ‘consumer’ identity through which we have learned to conceive ourselves. Yet another lead is faith, which Temelkuran contrasts with hope, or better, I would say, with messianic hope, which i) pacifies (as it puts the expectation of salvation onto others outside ourselves and submits to some higher power), ii) subjugates (since the hope that justice will be done keeps people obedient), and iii) procrastinates (since while hope remains unfulfilled, we are condemned to waiting). What Ece Temelkuran refers to as ‘faith’ could also be characterized as a ‘critical hope’, which is based on doing, questioning, and learning, a hope grounded in (daily) social practices and struggles.

In Together, economic and political morality emerge through the “10 choices” in addressing what Ece Temelkuran refers to as a “housing problem”: the national and international institutions through which we inhabit the world. These are worn out and offer no solutions. The question she raises is that of how to reinvent new ways to inhabit the world, together, to create new institutions based on a moral, political, and economic triangulation. The end of the book, however, also carries a warning: those who work with words have a responsibility to be careful in what they write and say. Mismanaged words have a habit of destroying lives – as the crushing weight of ‘modernization’ narratives in our own field of rural sociology has shown.

For a rural sociology celebrating its 75th anniversary, Together is a timely work. It raises questions about the world, this world, and the relentless economic and political foundations on which its rests. Importantly, this book also opens up an imaginative of possible futures in the now that develop the principles from which they are made in our daily living and social struggles. Thus, Ece Temelkuran has taken her writer’s responsibility seriously, presenting us with carefully selected words that have something important to say, also for the research agendas of our own discipline. 

Ece Temelkuran, 2021. Together, 10 choices for a better now, 4th Estate: London, ISBN 978-0-00-839380-9, 199 pages.