As argued in previous blogs on the IP in Romania, the category ‘traditional’ is socially constructed by social relations based on current perceptions of ‘tradition’. Foods celebrated and successfully marketed now as traditional, a positive category which offsets itself against placeless, mass-produced, standardised foods, can have a troubled social history. Some of these foods came into being as a result of social inequality, social injustice or exploitation. This part of the history usually disappears in current marketing efforts which show romanticized images of the countryside and small-scale farming. Continue reading →