Exploring business models in Urban Agriculture

Despite the growing attention and support for urban agriculture (UA) and the increase in urban farming businesses, little is known about the business aspects of UA. This is not only an omission in UA research, but it could also constrain the development of UA businesses in the future.

We are therefore undertaking research to understand business approaches in UA. This may help to classify UA business models and could serve as a first step to explore UA through a business approach. For this purpose we have designed an online questionnaire that takes 10 – 15 minutes to complete

Hence, we are looking UA entrepreneurs willing to answer the questions in this questionnaire. In return, a written report of the research results will be shared with you through email (please leave your email address at the end of the questionnaire if you are interested).

We will also be very thankful if you can forward the link to this questionnaire (https://wur.az1.qualtrics.com/SE/?SID=SV_bQ0RmTT67JPiXn7) to (other) urban agriculture entrepreneurs you know.

We sincerely appreciate your precious time and kind help!

Shuang Liu (MSc student in Organic Agriculture, Wageningen University)
Han Wiskerke (Professor of Rural Sociology, Wageningen University)