Request for a master student interested in product development and marketing for an organic farm and macro-distillery in Wales

Glynhynod is an organic farm where artisan cheeses are produced, situated in west-Wales and managed by a Dutch family. The firm is highly innovative, applying sustainability guidelines to all their activities and producing food of high quality; several cheeses have received prices on national and international level. The family is now developing the first organic Welsh whisky and an orange liqueur at their newly established organic micro-distillery. They are looking for a master student- preferably one in food technology- who will be able to do an internship and/or thesis inWales. The student should be interested in organic, artisan food production. The student will be during his/her intership:.

  1. actively involved in developing, testing and trying out new liqueur and spirit recipes using organic ingredients and trial batches of different orange liqueurs using different ingredients and different amounts of ingredients. The student will be required to accurately measure the amounts of ingredients e.g. total weight, of oranges, orange peel amounts of sugar etc; ‘age’ the different liqueurs for 3 different periods e.g. 40, day, 50 day and 60 day infusions. The same method will be used to develop various recipes for spirits e.g. sloe gin and seaweed gin.
  2. Doing research on marketing aspects to try out the new recipes such as implementing a sensory evaluation in a real life situation where the public will be asked to judge the product. The student will be expected to develop a statistical sensory evaluation method that will determine which liqueur the public prefers and this liqueur will then proceed to bulk production.

 His/her master thesis can be focused on of the following themes:

  1. Marketing and/or gastronomy: how to enhance the supply of local artisan products in this rural area;
  2. Consumer demands towards locally produced speciality products in west-Wales;
  3. Develop guidelines for food quality and taste of new alcoholic local products
  4. Research on food safety of organic artisan products

 The student will start around the beginning of April 2012 and stay on the farm for 3-4 months in the beautiful setting of the Teifi Valley in Llandysul near Carmarthen, not far from the sea in west-Wales. The research will be supervised by a staff member of the relevant chair group and co-supervised by Ina Horlings (Rural Sociology Group). If you are interested please apply or ask for more information by sending a mail to (lummina.horlings@wur.nl) before the end of February, 2012.

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