Iowa agriculture is dominated by corn, soybean, hog and ethanol production. A common feature among this list is that all of these are commodities; bulk products ready for further industrial processing. In a way, Iowa agriculture represents a single ‘farming style’ (Van der Ploeg et al), a choice for:
– a high level of specialization
– high input/high output (a throughput system)
– a high level of mechanization and reliance on technology
So, when the only thing you see growing is corn, you come to believe that Iowa is only suitable for corn, and, maybe, to a lesser extent for soybean. I came across such a conviction many times. For example, at the windmill visitors centre in Pella, I was explained how the wheat which is milled every six weeks comes from North Dakota. “Because in Iowa, you can only grow corn” the lady explained.
The omnipresence of corn, soybean and hog production has a social-coercive character.
“The habit obtains, when established, a more or less self-evident, normative character. Things do not only happen like this, they should happen like this” (Hofstee 1985 in Van der Ploeg 2003: 237).
Highly productive and efficient corn and hog production have become part of people’s identification with what good modern agriculture is all about. Something to be proud of and a status quo to be defended. This identification is not simply about knowledge and power but about beliefs and thus emotion of what is felt morally right.
In the Farm Bureau paper The Spokesman (H29/09) an author felt compelled to defend farming in Iowa, because environmentalists “impose” further unspecified “climate change rules” on farmers which lead oddly enough to environmental damage according to him. How? The logic of reasoning is startling. Basically, other countries would fill the market gap by the increased cost/decreased production is the argument. But – with empathy – the author continues that “in many of those areas, land is fragile and is prone to severe environmental degradation if it is intensively farmed.” Especially because “farming practices in the developing world are not as environmentally advanced as those in the United States.” He concludes therefore that “improving corn and soybean production right here in Iowa” is the best thing to do since Iowa is “the most efficient and most environmentally-friendly place on Earth” for it. Go figure.
Changing the agricultural landscape in Iowa is in essence a cultural change, a change in values and beliefs. The impact of the sheer presence only, of people making alternative choices, of alternative farming styles and practices such as those represented in forms of organic and local food production, cannot be underestimated. Their practice is a ‘nuisance’ because it confronts and therefore uncovers the taken for granted. Of course as the example illustrates, new awareness can be denied, but a return to unawareness is impossible.
The Technology Treadmill. John Deere's new 48-row planter. From: combineforums.proboards.com