Everyone is welcome to an open lecture by Dr. Gyorgy Scrinis.
Monday June 29, 2015
12:30 – 13:30
Room C71 (Leeuwenborch)
Bring your lunch
The world’s largest food and beverage manufacturing corporations (i.e. Big Food) have responded to recent health concerns associated with their processed foods by developing and marketing a range of ‘healthy’ or ‘healthier’ products. In this lecture, Dr Gyorgy Scrinis identifies three nutritional strategies that define these corporations’ nutritional engineering and marketing strategies:
- the micronutrient fortification of foods to address nutrient deficiencies, particularly targeted at developing countries;
- the reformulation of products to reduce harmful food components; and
- the ‘functionalisation’ of foods marketed as providing optimal nutrition through addition of functional nutrients.



Everyone is invited to learn more about a local food initiative in Tilburg. The presentation is based on the MSc research of Nicole van Riel.