Prosumerism in Almere

With colleagues from Wageningen Plant Research and Wageningen Economic Research I have been involved in the research project ‘prosumerism’ (commissioned by AMS and Flevo Campus Almere) in which we studied the extent to which Almere citizens engage in their own food production – for example by growing it in their gardens or picking it in the wild. We used semi-structured interviews with people who can be considered ‘prosumers’ (hence: people who are involved in their food production) and conducted a questionnaire, to which we got 835 respondents.

An important finding is that most prosumers we spoke to are motivated mainly by the enjoyment they get from growing and processing something themselves – making their own wine or fruit juices, for instance. Health and sustainability are less important to most of them. Another important finding is that while a relatively large part of the questionnaire respondents (two thirds) engage in prosumption in some way, for most people these activities are very small-scale.

Jan Eelco Jansma, the project leader, wrote a blog about our work. Our report can be downloaded here. Both are in Dutch.  Klein kader Archetype 3

 

Thesis Opportunity: Generating Buzz, Making Futures: Enthusiasm and Investment at Food Events

Food events such as Food Tank and Seeds and Chips are becoming important venues for steering the food innovation and food policy agenda. We are interested in gaining a better understanding of the types of innovations, policy agendas, and politics that are articulated and silenced in these spaces.  We seek one or two Msc students who will conduct a stakeholder mapping, event ethnography, and media analysis of these organizations and their events. This research will shed light on the uneasy relationship between finance, innovation, and politics in the food sector, and the role of enthusiasm and celebrity as modes of communication and policy making for more or less just and sustainable food futures.

green pineapple fruit with brown framed sunglasses beside yellow surface

Photo by Lisa Fotios on Pexels.com

Qualifications:           

  • You have some training in qualitative methods and critical social theory
  • You are an interested in celebrity and food politics
  • You are willing to develop new methodologies to analyse digital media and events
  • You are registered for one of the following MSc programmes: MID, MCS, MLP, MFT, or MOA
  • You have completed at least 2 RSO courses (or relevant social science courses)

Questions? Please get in touch!

Supervisors: Oona Morrow (RSO) oona.morrow@wur.nl & Prof. Mike Goodman, University of Reading

Thesis Opportunity: The TEDification of Food Activism

Increasingly TED talks are becoming trusted sources for food politics and policy making, and an important medium for food activists to communicate through. Yet, there are also limits to what can be communicated in a TED talk and how. These limitations affect the types of knowledge and activist performances that are deemed suitable. We would like to understand what TED talks are doing to and for food politics, by conducting a comprehensive analysis of recent TED talks on the theme of FOOD. We are interested in the celebrity, bodily, and visual performances that compose these talks. The effects of these talks on public opinion and policy. And the limitations and possibilities of TED talks as a mode of food activism.

Ted-Talk

Qualifications:           

  • You have some training in qualitative methods and critical social theory
  • You are an interested in digital media and food activism
  • You are willing to develop new methodologies and tools for analysing digital media
  • You are registered for one of the following MSc programmes: MID, MCS, MLP, MFT, or MOA
  • You have completed at least 2 RSO courses (or relevant social science courses)

Questions? Please get in touch!

Supervisors: Oona Morrow (RSO) oona.morrow@wur.nl & Prof. Mike Goodman, University of Reading

Thesis opportunity: the gentrifying foodscape part II

The urban foodscape is in constant transition, among others due to gentrification. This has effect on options and choices of both newcomers and people who have been living in the neighborhood for longer.

Sophie Visser, MSc student Health and Nutrition, studied the gentrifying Amsterdam neighborhood ‘Van der Pekbuurt’ (see Sophie’s blog on her results) by mapping its food establishments, interviewing both older and newer inhabitants and making observations. She found that due to gentrification the number of establishments in the neighborhood increased immensely. While this has positive aspects – the increased offer leads to an increased choice – not all inhabitants feel comfortable in all these new establishments.

We are looking for a student to continue Sophie’s work on gentrification and foodscapes. Preferably the student would follow up on the previous thesis by updating the mapping of the foodscape, and executing more interviews with a broader group of people. Alternatively, the student chooses another neighborhood (in Amsterdam or elsewhere) in a further state of gentrification, in order to get a broader view on how gentrification can affect foodscapes.

Pre-requisites: completed at least two social sciences courses (preferably with RSO); keen interest in foodscapes; able to conduct qualitative research, preferably but not necessarily in Dutch

Supervisor: Esther Veen (RSO): esther.veen@wur.nl

Questions? Please get in touch!

Thesis opportunity: What are food systems anyway?

Mapping and analysing the diversity of food systems research at WUR

MSc Thesis Project
Rural Sociology & WCDI 

Supervisors: Jessica Duncan (RSO) and Herman Brouwer (WCDI)

The topic: The concept of food systems has emerged recently as a buzzword. Across Wageningen University and Research (WUR) researchers are using the concept and applying it in different ways. This thesis will review the different ways food systems are being defined and applied across WUR.

The research process will involve:

  • Literature review on food systems
  • Data collection (e.g. comprehensive analysis of WUR-based activities around food systems; interviews)
  • Analysis with the aim of: 1) mapping the food systems landscape at WUR; 2) categorizing the diversity of concepts and approaches; 3) analyzing points of coherence and contention across these concepts.
  • Conclusions with possible recommendations

Pre-requisites: completed at least two social sciences courses (preferably with RSO); keen interest in food systems research; interdisciplinary background an asset.

Start date: ASAP

For more information: jessica.duncan@wur.nl

roots