Exploring business models in Urban Agriculture

Despite the growing attention and support for urban agriculture (UA) and the increase in urban farming businesses, little is known about the business aspects of UA. This is not only an omission in UA research, but it could also constrain the development of UA businesses in the future.

We are therefore undertaking research to understand business approaches in UA. This may help to classify UA business models and could serve as a first step to explore UA through a business approach. For this purpose we have designed an online questionnaire that takes 10 – 15 minutes to complete

Hence, we are looking UA entrepreneurs willing to answer the questions in this questionnaire. In return, a written report of the research results will be shared with you through email (please leave your email address at the end of the questionnaire if you are interested).

We will also be very thankful if you can forward the link to this questionnaire (https://wur.az1.qualtrics.com/SE/?SID=SV_bQ0RmTT67JPiXn7) to (other) urban agriculture entrepreneurs you know.

We sincerely appreciate your precious time and kind help!

Shuang Liu (MSc student in Organic Agriculture, Wageningen University)
Han Wiskerke (Professor of Rural Sociology, Wageningen University)

New journal announcement: SITOPOLIS – Journal of Urban Agriculture and Regional Food Systems

SITOPOLIS – The Journal of Urban Agriculture and Regional Food Systems is a multi-disciplinary, peer-reviewed and open access journal focussing on urban and peri-urban agriculture and systems of urban and regional food provisioning in developing, transition and advanced economies.

The journal intends to be a platform for cutting edge research on urban and peri-urban agricultural production for food and non-food (e.g. flowers, medicine, cosmetics) uses and for social, environmental and health services (e.g. tourism, water storage, care, education, waste recycling, urban greening). It aims to explore, analyse and critically reflect upon urban and regional food production, processing, transport, trade, marketing and consumption and the social, economic, environmental, health and spatial contexts, relations and impacts of these food provisioning activities.

The journal addresses one of the contemporary grand societal challenges: how to secure the availability, affordability and access to culturally appropriate, nutritious and safe food for a growing and rapidly urbanizing world population in times of increasing resource scarcity, diet-related ill-health and climate change. This contemporary grand societal challenge requires a multi-disciplinary approach and hence SITOPOLIS welcomes contributions from a wide variety of disciplines, such as sociology, economics, marketing and consumer studies, gender studies, human and economic geography, urban and regional planning, architecture, urbanism, landscape architecture, political science, agronomy, soil science, water management, and public health studies. The journal publishes original research as well as critical reviews.

The journal is published by Baltzer Science Publishers in collaboration with ACSESS, the Alliance of Crop, Soil and Environmental Science Societies in the USA and with the RUAF Foundation. Editor-in-Chief is Prof.dr. Han Wiskerke, supported by an international and multi-disciplinary editorial board.

Student-assistenten gezocht voor de Dag van de Stadslandbouw

Op donderdag 15 mei vind in De Fabrique in Utrecht de Dag van de Stadslandbouw plaats, dit jaar in samenwerking georganiseerd met het PUREFOOD netwerk dat op 14 en 15 mei haar eindcongres houdt. Voor de Dag van de Stadslandbouw zijn de organisatoren nog op zoek naar een paar studenten die hand- en spandiensten kunnen verrichten op 15 mei (o.a. bij de ontvangst van de deelnemers en bij de start van de workshop sessies). Heb je belangstelling om te helpen, meld je dan aan bij Marco Lipsius van B2B Productions (marco.lipsius (at) b2bproductions.nl).

PUREFOOD conference teaser – The many benefits of local food

On May 14 and 15 2014 the PUREFOOD conference entitled “Take action? Collaborative action for more sustainable food systems” will take place in Utrecht (The Netherlands). The morning of the first day (Wednesday May 14) will take place in the Central Museum of Utrecht and consists of three inspirational presentations followed by a reflection by keynote listener Professor Tim Lang and discussions in workshops. In the afternoon there will be three excursions to urban and peri-urban agriculture and food initiatives in and around Utrecht.

The second day of the conference (Thursday May 15) will take place in DeFabrique in Utrecht. This second day is a joint event of PUREFOOD and the Day of Urban Farming, with a keynote speech by Claus Meyer (founder of the New Nordic Cuisine movement and co-owner of restaurant Noma in Copenhagen, which is considered to be the world’s best restaurant) and a wide variety of parallel workshops. For more information see the conference program.

As a teaser for the PUREFOOD conference Creative Beards has made a short animation movie addressing the main issues that have been studied in PUREFOOD.

Two food and urban farming conferences in The Netherlands in May 2014

Take action? Collaborative action for more sustainable food systems

PUREFOOD Conference, May 14th, Utrecht (The Netherlands)

On Wednesday May 14th 2014, the international PUREFOOD conference will take place in Utrecht (The Netherlands): “Take action? Collaborative action for more sustainable food systems.” This day marks the finalization of the EU-funded PUREFOOD program. The conference is connected to the Day of Urban Farming (‘Dag van de Stadslandbouw’), which takes place on May 15th in Utrecht.

The PUREFOOD conference starts with an informal drink and local bite on Tuesday evening the 13th of May. Wednesday morning the 14th will stimulate the dialogue between you and business, government and civil society representatives, with reflections by keynote listener Tim Lang (Professor of Food Policy at City University London). Taking 3 short, inspirational talks as the starting point, we will try to find answers to the rather challenging tasks we face for the (near) future with regard to making our food system more sustainable. With the experience of 12 PUREFOOD researchers, plus the presence of experienced and well-known scholars and practitioners, we can draw from a rich ‘database’ of knowledge. The challenge will be to connect all this knowledge present and translate it into advice for and action by various actors within our food system.

Wednesday afternoon 3 different excursions are offered, all visiting Utrecht and its peri-urban fringes. During the excursion you will experience the rich history of urban and peri-urban agriculture in Utrecht. The results of the workshop sessions and discussions on Wednesday morning, will feed into 9 English spoken sessions during the Day of Urban Farming on Thursday May 15th.

For more information: www.purefoodconference.com.

Third Edition Day of Urban Farming, The Netherlands

May 14th-17th Utrecht (The Netherlands)

After two previous editions in Almere (2012) and Rotterdam (2013), the Day of Urban Farming (‘Dag van de Stadslandbouw’) has become the authoritative professional event in the field of urban and urban oriented farming in The Netherlands. During this National Platform on May 15th 2014, its 400 participants and about 80 speakers will deal with the central topic how urban and peri-urban  farming and regional food systems can fulfill the needs of Dutch cities, its inhabitants and local farmers. Participants at the conference are farmers and urban farming entrepreneurs, food & agriculture executives and executives from city and regional governments, health organizations, social institutions, real estate developers, housing corporations, universities and colleges.

The conference consist of a plenary session with keynote speaker Claus Meyer (founder New Nordic Cuisine Movement; co-owner restaurant Noma (Copenhagen) and Sharon Dijksma (Minister of Agriculture of The Netherlands). The plenary session is followed by three rounds of breakout sessions, where one will be able to discuss a broad variety of urban farming subjects in further detail. Main items in 2014 will be:

  • health and social aspects
  • business models, value creation and economics
  • cultivation in and on buildings
  • urban area development and placemaking
  • sustainability and local cycles
  • local and regional food networks
  • urban and regional food policies and planning

For English speaking participants, 9 of the 27 breakout sessions will be held in English (in co-operation with the PUREFOOD conference). During three excursions on Wednesday May 14th, one will be able to meet farmers and urban gardeners in and around the city of Utrecht and hear about their experiences. On Saturday April 17th, the general public is invited to visit urban farms and urban gardens all over The Netherlands. In this way, local residents get the chance to become acquainted with urban farming projects in their own neighborhood.

For more information: www.dagvandestadslandbouw.nl.