On the 9th of May, I (Pieter Seuneke) will defend my PhD-thesis entitled:

From production-oriented farming towards multifunctional entrepreneurship: exploring the underlying learning process

Context

My thesis focusses on the many European and Dutch farming families which, urged by the environmental, social and economic crisis in agriculture, have diversified their conventional production-oriented farming activities by developing new non-farming businesses on their existing farms. Currently, there are many farmers who are involved in agro-tourism, nature and landscape management, processing and selling of farm products and, more recently in The Netherlands, professional (child)care and on-farm education. The development of such new business activities by these farmers represents a shift away from conventional production-oriented farming towards a more ‘multifunctional’ farming model in which the role of agriculture goes beyond mass food production.

Focus

Based on four different studies, all drawing on the empirical work done in the context of the Dutch research project ‘Dynamics and Robustness of Multifunctional Agriculture’ (carried out by the Rural Sociology Group from 2009 to 2011), I unravel the learning process which is considered as underlying the switch towards multifunctionality and multifunctional entrepreneurship. In other words: the process by which farmers (men, women and their families) re-invent themselves as ‘multifunctional entrepreneurs’, gain the necessary knowledge, skills and networks ‘to do multifunctionality’ as well as finding their way on the multifunctional pathway. Apart from its contribution to theory – by bringing this complex learning process to light – my work ultimately supports practitioners (teachers, trainers, advisers) in fostering this, for today’s and tomorrow’s agriculture and rural areas, valuable form of agricultural entrepreneurship.

Supervision

During my PhD, I have been supervised by Prof. Han Wiskerke (professor of Rural Sociology at Wageningen University) and Dr Thomas Lans (ass. prof. Education and Competence Studies, Wageningen University).

The defence

My defence will take place on Friday the 9^th of May, at 13.30, in the Aula of Wageningen University. The event is open to those who are interested and can also be followed/seen back on WURtv.

Contact

For more information: pieter.seuneke@wur.nl